How long do you wait for a website to load?
2 seconds? 3 seconds? 5 seconds? I'd wager that it is a surprisingly brief time; according to a Neil Patel's blog on loading time, half of us don't even wait for two seconds for the website to load.
But have you wondered why the load time is so important or what difference a fraction of speed can make?
Well, it makes a big difference.
Did you know that in a survey quoted by hostingtribunal.com 79% of online shoppers say that any performance or speed glitch keeps them away from shopping again at the same website?
Moreover, almost every customer is on the move today. Whether they are heading to work or running errands, they expect a site to load in few seconds. Slow websites kill conversions and also reduce the number of searches per day.
Google states that when its own website slows down by 0.4 seconds, it will reduce the number of searches by 8 million per day. Additionally, the search engine giant also reduces the number of crawlers it sends to your website if your server needs more than two seconds to respond.
What Causes A Website To Load Slowly
There are a number of reasons why your website will load slowly.
Cheap hosting, for instance, saves money in the beginning but often does not work for your website speed in the long run.
Un-optimized images, extra widgets, bulky code, poorly coded themes, multiple plug-ins, and external media items also slow down your online presence.
To fully understand the importance of speed online, below is an infographic that shows statistics on how your websites speed affects buyer decision, SEO, customer loyalty, and more.
Created by: Hostingtribunal