Big Data Can Cause Paralysis
I've seen many companies that have the data they need to communicate to their customers, but it's easy to get overwhelmed. Very often, companies lose valuable time struggling with interpreting the data. I suggest starting with an understanding of exactly what data you need.
Automated systems can produce an amazing amount of analytics that delve into every aspect of a company's business. The flow of information can turn into a tsunami. Knowing what you're looking for will go a long way toward helping you triumph over big data, meaning that you'll be able to pull out the information you need to make an impression on your audience.
Content Can Lose Focus
Many companies have content, but they struggle to process it and turn it into a message with a clear structure. A content culture is key. I've seen companies develop that culture when combining a clear objective with reliable source data. It's important to work toward establishing a strong process and well-developed analytical skills.
Achieve Success by Developing Alpha/Beta Love Stories
You'll find the sweet spot of your content strategy when you have successfully created a clear interpretation of what's happening in the world your audience inhabits. Once you have complementary data and content, combine them into an interpretation of the outside world that will resonate with your audience.
The resulting content should tell a story. Stories have been used throughout history to share information and pass knowledge. In today's world, there's an over abundance of information. You can use stories to reach your audience on a more personal level that will animate your brand and make your content stand out from the crowd.
Data can tell a story, but mere statistics won't capture your audience's imagination. Stories can capture your audience's imagination, but they don't have the authority needed to make a lasting impression.
Content should be data-driven, and data needs to be content-driven. When you perfect that approach to your content strategy, that's when the magic starts!