So, you're all set. You have worked out a brilliant text marketing strategy and created a social media campaign that kicks ass. You've done a good job and are getting reasonably good results. Want to take things up a few notches?
Why not combine text marketing and Instagram Stories? You can increase the effectiveness of both channels by using them together. The only question is where to start. In this post, we'll go through that.
Where do you start? That's up to you. There are number of ways that you can use Instagram Stories for marketing purposes.
You could get some ideas from the infographic below. It provides 30 case studies based on how bigger brands are using this feature. Check these out and see which might suit your business. Once you have an idea about the type of content you can post, you can decide how to combine text and Instagram marketing.
Using text to promote your Stories is pretty plain and simple. Send small teasers out via text about a new product release that the users can check on Instagram. Or let people know that you've just released a new video tutorial. Using the text to get people interested in your Instagram feed can be a solid marketing tactic.
It's a great way to create a buzz and to get people to act fast. Unless you save your Stories to your profile page, they'll disappear in 24-hours. So, anyone who is not fast enough loses out.
Alternatively, create a video tutorial and save it to your profile page. Use related items that you sell in the video as well as the main item. That way, when someone orders a product, you can send them a text message thanking them. At the same time, provide a link to the tutorial. Your customer gets great service, and you get another opportunity to market to them subtly.
Of course, you can do things the other way around as well. Why not use the video to create hints about a great marketing offer that will be texted out over the next few days? Get creative - use the two together to get even better results. If you're a total newbie, investing in a social media marketing agency could prove to be a smart move as this form of marketing will only continue to grow and increase your ROI in the future.